iasjnana
Essay
GLOBAL VILLAGE – MYTH OR REALITY
             The recently heard voices from many corners “we can go anywhere”, “we need not go, we can get anything we desire at doorsteps”, “we can see whatever we wish to in seconds through internet” all which have been contributed by the electronic media. This contraction of the physical world has led to the coining of the word “Global village”. Marshall McLuhan of Canada coined this term of “Global village” in 1960s. Television was the then newly used electronic machine which made him foresee the world to come together. The term “Global village” is a metaphor to suggest that the world shrinks. McLuhan described how the globe has come closer to be a village by the technology. The instantaneous conveying of information from one quarter to another quarter or every quarter at the same time has made it possible. He popularized this term through his writings in his books. 
        ‘Globalisation’  which is used very widely today , indicates the internationalization of markets and also spreading of communication of all sorts, not just meaning the electronic media, but also in the sense of exchanges, people moving freely from one corner to another, also say goods as well messages. The most intricate aspect to understand is the biggest revolution of mankind, “The communication”. Some claim that global village is a reality now, because all societies are linked up by information and commutation operating in a universal mode. In reality it is a con, because it is concealing   the new world order rather than revealing. Thinkers and pioneers all over the world, the learned class are cautioning globalization. They are warning of some people being cornered, some dominating, cultural shocks, cheap entertainment and so on.
         There is an argument to say that global village is far from reality, in the sense that, say terrorism   is opposed worldwide. The usage of foreign goods is not preferred many a timesto local stock. Thus, meaning that to a considerable extent today’s world is trying to find its sources, its creation and its distribution.
              Reading habit gives a very unique experience. It develops   a sense of privacy in thoughts when thinking about public spaces too, whereas, the television or the social media of today does just the opposite i. e. opening up of public spaces in the thought line even when on private errands. The reading spreads the idea of one person among all the readers, while the television or social media spread multiple ideas of creator, presenter and millions of people using this. Television at one point of seemed to have taken an upper hand of dictating ideas of thought lines, but now social media, net working, a computer of a smart phone seem to have been transmitting the ideas of everyone’s dominance. Hence, this interactivity and net working has made global mind more applicable than global village concept unlike the mere television era.
The advancements in communication, like any other aspect has mixed feelings. Undoubtedly, it has thrown open the transmitting gates as well the receiving gates, still many opposing or rejecting such freedom, high speed progress or the experience of other world.
 The two way communication has paved way for two way economy. Professionalism is on   the increase and everybodyis seekingan expertise to maintain communicable relations with the general public.
     Cultural diffusion has become a regular phenomenon, which has developed culture across as well masked some more. Yet, the social nativity remains the same.
  With all the interfaces, the above description of an analysis concludes that ‘Global village’ is still a term of myth rather than reality.

 

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